Rethink Boundaries
Package: 3 Page Website
Rethink Boundaries
Package: 3 Page Website
Development Brief
Founder of Rethink Boundaries, Rebecca Jin, wanted a website to reflect her coaching business. She had started building the website herself on Squarespace but discovered that she didn’t have the time or knowledge to build the website she needed.
Her website was designed to appeal to professional women in their 30’s who were burned out and needed guidance. With the idea of “professional” + “calm,” she wanted the colour blue to be a predominant theme. She also had a lot of wonderful client testimonials that we wanted to highlight across the website.
Client
Rethink Boundaries | Coach and Consultant
Deliverables
- New build on WordPress, moving existing content from Squarespace
- Up to 3 pages
- Affiliates information section
- Link to call booking calendar
- Style guide development
Service
3 Page Website Package
Other
- Proofreading and editing web page copy
Main Pages
We really wanted this site to appeal to women, but without using the common pinks and golds that are often associated with “lady boss” brands. Blue was the predominant colour with purples to add some feminine accents.
The main purpose of the website is to encourage burnt-out professional women to book a discovery call with Rebecca or sign up to her mailing list. The mailing list is an important aspect of the website so that Rebecca can nurture a relationship with subscribers that could eventually turn into a coaching opportunity when the client is ready to progress to the next steps.
Theme
The Rethink Boundaries website is built on WordPress using the premium theme Divi by ElegantThemes.
A few words from Rebecca
